2019 has been witness to yet more explosive growth in the use of video on Facebook. The social media platform is now home to some 8 billion daily video views, up from just 1 billion in 2014! Which is no doubt why there are now some 5 million active video advertisers using the site to get their messages in front of their target audiences. So what does this mean for businesses and marketers heading into 2020? In short, if you don’t have a video marketing strategy in place, it’s time to get one!
The human brain processes a video 60,000 times faster than when reading text. That’s a lot of cognitive differential! And it helps explain why video marketing is now one of the most sought after services in the content marketing field.
In this infographic, we’ve researched some of the most eye-catching stats related to this field. With these numbers only seeming to be going one way, 2020 promises to be another incredible year for Facebook video marketing.
